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model, class, style, makeup, beauty, brand, retail, strategy, training, support, sales, education, cosmetics, freelance


Missing Ingredient performs the following training, event and sales support services in store and at the corporate level:

  • Launch: We countdown 60 days to launch. This time is required to organize, train, book and prepare for successful retail store visits. We customize our support to your objectives, establishing store visit cadences within the agreed territories that elevate retail sales. 

  • Training: Before any store visits occur, the MI team assigned to your brand is thoroughly brand immersed and graded for clearance on our learning platform.  The A+, nationally certified team of TESS Beauty Experts are empowered with  specific brand product information, benefits, points of difference, demo tips and scenario-based recommendations necessary for in-store excellence.

  • Store Visit Planning: From Field Managers to Brand Ambassadors, we book in-store support dates 60 days in advance on a rolling 60-day calendar. Dates are recorded on a living calendar and take into consideration prime scheduling for retailer and corporate brand events.


  • 24/7 Access: All store visit details are captured on Missing Ingredient's portal in near real-time. The data includes store location, type of visit, number of hours worked, visit sales and number of sales associates trained.  The portal also details products sold, testers, inventory and general store feedback. 

  • Communication: We thrive on connection. Your team is invited to meet and travel with our team. We maintain an open dialogue through monthly zoom calls,  ongoing business reviews, training tips, new products, overall performance and pertinent brand information. 

  • Sales Tools and Shipping: Brand tools (samples, TOA’s banners, brochures etc.) are managed with necessary controls and shipped to Brand Ambassadors ahead of planned store visits and events. 


Our TESS services provide measurable and successful results along with transparency to ensure the best return on investment. 

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