Testimonials | Missing Ingredient, Inc.

BRAND PARTNER TESTIMONIALS

"Missing Ingredient has been an excellent partner in bringing our brand to life in store with consumers, and educating the staff at our strategic retail partners. They have helped us achieve exceptional growth over the past 3 years."

- COLIN WALSH, CEO
DEVACURL

"I personally know the names and am able to interact with each and every Field Manager, Brand Ambassador, and Office Assistant that supports my brand. It's like having my very own team but without any of the paperwork, personnel issues or headaches!"

- PEGGY MOORE, CHIEF BUSINESS DEVELOPMENT OFFICER
MYCHELLE DERMACEUTICALS

"The Missing Ingredient team is simply the best in the business! Not only are they turn-key in field sales but simply a delight to work with. Dina's knowledge of the industry is exceptional and her relationships with key retailers are even better. Whether you are a start-up or established beauty brand, Dina and her team will deliver the perfect field campaign. Best of all, Dina makes your life easier with the retailers-- they love her too!"

- KIM JENSEN, HEAD OF SALES & MARKETING, THE AMERICAS
ST. TROPEZ (PZ CUSSONS BEAUTY)

- NEAL TREADWELL, VP OF SALES & EDUCATION

ARTIS

- BETHANY FITE, VP OF SALES
BELLI SKIN CARE

- STACEY RONEY, CEO
THE BEAUTY SCOUT

"Missing Ingredient has been instrumental in delivering our brand’s message and delivering top-tier service to our retail network. From the management team to field specialists, Missing Ingredient has it seamlessly covered. Their reporting analytics and data sharing allow us to track our business in real time. Through Missing Ingredient we have eyes and experts in all corners of the market, enabling our brand to elevate our best experience to our retailers and customers. Dina, Terry, and their management team are a wealth of knowledge that I regularly lean into. Most importantly, Missing Ingredient has helped our business in a measurable way."

BRAND PARTNER TESTIMONIALS

"It is with pleasure that I share the Moroccanoil experience working with Missing Ingredient over the past eight years. Upon making the decision to expand distribution with Sephora we knew that having strong instore support was critical to support both the launch and ongoing growth strategy. After meeting with Dina and Terry, Missing Ingredient ownership – understanding their business involvement and passion for the beauty industry, led us to move forward with a business partnership. Moroccanoil and Missing Ingredient's shared vision and values have allowed our teams to align seamlessly - sharing a common vision for growth and customer satisfaction!"

John Gates, SVP Global Retail and Travel Retail

Tammie Basseghi, VP, Global Retail – Direct

"We could not be the brand partner to our retailers we are without Missing Ingredient. They have the a truly wonderful team. When Missing Ingredient is in store, we are just as confident as if we had hired the people and scheduled everything ourselves. They do it ALL. From education to sales support to merchandising to events to gratis distribution, they are champions at representing our brand. By allowing us access to work directly with their team, we can still be a part of the field presence. We love working with Missing Ingredient; they are the BEST, period."

- HEATHER DICKERSON, EDUCATION AND FIELD SALES MANAGER - THE AMERICAS
ST TROPEZ (PZ CUSSONS BEAUTY)

- KIM JENSEN, HEAD OF SALES & MARKETING, THE AMERICAS
ST. TROPEZ (PZ CUSSONS BEAUTY)

"It has been a pleasure working with the Missing Ingredient team. They supported our brand in Sephora stores for over a year and have been partners in expanding into new retail accounts as well. In addition to supporting us in stores, Dina and her team know how to navigate the Sephora environment and were thought partners to me in determining what tools we needed in order to drive our brand’s growth. I highly recommend them to any brands looking for a field partner!"

- KATRINA GENTILE, CHIEF COMMERCIAL OFFICER
JLO BEAUTY & LIFESTYLE

"I have personally worked with Missing Ingredient for several years and this is now the 2nd brand we are working on together. Dina and Terry are true partners and I find the team extremely professional and passionate about the brands they represent. As a brand based outside of USA we find that working with Missing Ingredient is a good solution vs having our own field team, as such Missing Ingredient are a great extension of our team."

-VICTORIA WADE, SVP/DIRECTOR GLOBAL SALES
ICONIC London

"Missing Ingredient exemplifies all aspects of what it takes to succeed in the retail space. Our partnership began less than a year ago, and their services far surpassed expectations! Dina has created a powerhouse field team of beauty industry experts backed by a dynamic reporting system that enables brands to have a consistent scope on performance metrics."

KATE KNOOP, DIRECTOR OF SALES – North America

JULIETTE HAS A GUN

-COLIN WALSH, CEO
DEVACURL

"Missing Ingredient is instrumental in sharing the Artis message with our retail partners. I love having a team that can asses the business and flex with mine and retailers' needs. Information that I have requested for each store visit is at my finger tips 24/7. Dina and the Missing Ingredient team are my eyes and ears to the reality of business at store level. They are top-notch in building relationships in store!"

- NEAL TREADWELL, VP OF SALES & EDUCATION

ARTIS

"I have known Dina for over 20 years. We first worked together when I was a Cosmetic Buyer for Nordstrom and she was with Dr. Perricone, and then Dr. Brandt. I have always respected her work ethic and the relationships that she has built throughout her career. She is one of the most connected and experienced people in the beauty industry and she knows the retail business inside and out. She is an expert on what it takes to not just launch a brand but how to build a successful company. She has the relationships with the retailers, the respect from her colleagues and the admiration from her incredible sales force. I feel fortunate to know her and am proud of the successful company she has built from the ground up."

- STACEY RONEY, CEO
THE BEAUTY SCOUT

- PETER MUFFOLETTO, DIRECTOR OF BUSINESS DEVELOPMENT
FOREO NORTH AMERICA

"Dina's professionalism, industry knowledge, and relationship building are the best in the business. We are so lucky to have the opportunity to work with Missing Ingredient. The expertise is a huge asset to our business."

- BETHANY FITE, VP OF SALES
BELLI SKIN CARE

- PEGGY MOORE, CHIEF BUSINESS DEVELOPMENT OFFICER
MYCHELLE DERMACEUTICALS

For over three decades, Dina has been a beacon of excellence in our industry. I have had the pleasure of working with her and her team 15+ brands over the past 20 years. Dina and Her team at Missing Ingredient is not only reliable and professional but also incredibly innovative. With each project, Dina brings fresh ideas to the table that leave me, and my brands inspired. Her contagious enthusiasm sets the standard for her team and resonates with our retail accounts. Working with Dina is a constant source of learning and inspiration, and I couldn't be happier to wish her a happy 20th anniversary. Here's to many more years of success and collaboration!"

- TRACY ASCHENBRENNER, FOUNDER
IN BEAUTY CONSULTING

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