Dina Cianchetti, Founder and President of Missing Ingredient, Inc., spoke Sunday to a room full of entrepreneurs, hungry for knowledge about the fast-growing beauty industry. Cosmprof North America (CPNA) is the leading B2B beauty trade show, offering both new and seasoned beauty industry professionals with the opportunity to connect and learn. Dina, with a background of almost 40 years in the beauty industry, shared some of her insight and knowledge on how to prepare for success and meet your sales goals in retail. Dina's tactics have been proven to not only result in revenue, but be the make (or break) for new brands trying to make a name for themselves. CPNA is held annually at the Mandalay Bay Convention Center in Las Vegas.